01
Check your open states
Tell us the states you're licensed in and the weekly volume you want. We verify demand, confirm what's still open, and give you a straight answer on what to expect.
Mortgage Protection · Independent Agents
Your leads. Nobody else's.
100% exclusive, SMS-verified mortgage protection leads — sold once, to one agent, ever, and delivered live to your CRM the moment a homeowner opts in. No tiers. No resells. No bidding wars.
✓ Single-broadcast — one agent per lead✓ Live to your CRM✓ No ad spend on your card
Check your statesFounder-direct · no commitment · 100% exclusive
How it works
From first call to first lead in under a week.
No ad accounts to manage. No agency retainer. Just a steady pipeline of mortgage protection homeowners.
02
We run the marketing
Paid traffic, organic funnels, and SMS verification — all on our side. You work leads, not ad accounts.
03
Leads land in your CRM
Every lead is a homeowner who opted in and confirmed their number — injected live into your CRM and expecting your call. Dial and close.
Why LeadPortal
A lead engine built for independent MPI agents.
Stop fighting for shared leads and paying for clicks that don't convert. LeadPortal hands you exclusive, SMS-verified homeowners who are expecting your call.
- 01Feature
Exclusive to your business
Every lead goes to one agent — you. No competing agents, no bidding wars, no "the homeowner already bought from someone else."
- 02Feature
Pre-qualified homeowners
We target homeowners within 90 days of closing on a mortgage. High-intent, policy-ready, and expecting your call.
- 03Feature
Real-time delivery
Leads land live in your CRM the second a homeowner submits and confirms. Dial in the first 5 minutes — that's where conversion lives.
- 04Feature
Your states. Your leads.
We match every lead to your licensed states. No leads outside your footprint, no exceptions.
- 05Feature
Pay per lead. Nothing else.
You never fund ad spend or hand over a card for marketing — that's on us. No retainers, no setup fees, no monthly minimums. You only pay for the exclusive leads we send. Pause anytime.
- 06Feature
Founder-direct support
You get Cody's number. Text or call if a lead comes in wrong or you need to adjust your territory. No ticket queues.
Where we cut our teeth
Built in home services.
Thousands of exclusive, verified leads generated for local service businesses targeting homeowners across the country. Same battle-tested system — now built for mortgage protection.
Trusted by real HVAC operators
Partners
Trusted by real HVAC operators.
Run by the people who close jobs.
We proved it in the trenches. Your states could be next.
Check my open statesWhat you get
Every lead is built to close.
We don't send you a name and a prayer. Here's exactly what's in every lead we deliver.
01
Full contact + loan data
NameSarah M.
Phone+1 (555) ···-8842
StateTexas
Loan Est.$285,000
Closed14 days ago
Name, phone, state, estimated loan amount, and how recently they closed — everything you need to open the call with context.
02
Sent to you. No one else.
1 agent · 0 competitors
Territory locked. No reruns. No resells.
The moment this lead lands in your CRM, it's locked to your territory. It won't go to another agent — not today, not tomorrow, not ever.
03
SMS-verified before delivery
Confirm your number for your free MPI quote options — reply YES.
YES
✓ Confirmed → Lead delivered to you
Before we send you the lead, the homeowner replies to an SMS confirmation. Bad numbers and bots never reach you.
The math
The numbers that make this work.
MPI is one of the highest-commission products in insurance. The math on exclusive leads is hard to argue with.
CPA math · per agent, per month
Avg. first-year commission per MPI policy~$600
Close rate on exclusive, text-verified leads~1 in 4
Effective commission per lead received~$150
10 leads/mo at 25% close → ~$1,500/mo in first-year commissions. Renewals compound on top.
1
Agent per territory — no competing for the same homeowner
100%
Exclusive leads, never sold or resent to another agent
SMS
Verified — homeowner confirmed before we send you the lead
$600+
Average first-year commission per closed MPI policy
~1 in 4
Close rate on exclusive leads when followed up within 5 min
Live
Delivery — lead lands live in your CRM the moment they submit
0
Setup fees, retainers, or long-term contracts
24/7
Founder-direct access — text Cody anytime
The numbers work. The only question is which territory is yours.
Check my statesProven in the field
$42K+ in ad spend. 960 exclusive leads. We know the system works.
This isn't theory. We've run over $42,000 in real Meta ad spend and generated 960 exclusive, SMS-verified leads — in one of the most saturated, expensive lead markets there is. The model is battle-tested: we fund the marketing, you never touch an ad account, and you only pay per exclusive lead.
We cut our teeth driving exclusive leads in home services. The same engine now runs for mortgage protection — where the commissions are bigger and the client relationships last. Same promise: single-broadcast leads, delivered live to your CRM, pay per lead.
Real Meta Ads Manager — two of our ad accounts. $42K+ spent, 960 exclusive leads, in under 90 days.
$42K+
in real Meta ad spend driving exclusive, verified leads.
960
exclusive, SMS-verified leads generated across our accounts.
< 90 days
to validate the system in the hardest niche we could find.
Day one
clients receiving live, exclusive, text-verified leads.
Real operators · real results
And the leads got closed.
Closed a job from his first batch of leads — in week one, on a free trial pack.
Leads started coming in on his very first day. Not day thirty — day one.
Came to us at $7M a year looking to scale. Closing since week one — and has added multiple six figures in revenue since joining.
From the Founder
I'm Cody. I run LeadPortal myself — I take every call, I watch the campaigns, I answer the texts when something breaks. One agent per territory, leads that are never shared or resold, never sent to a competing agent. I only win if you win, so that's how I built it.
There's no sales team here. When you check your states, I'm the one who calls you back — usually the same day. We'll look at your licensed states, talk through realistic volume, and I'll tell you straight if the territory makes sense. If it's not a fit, I'll say so. If it is, we reserve your territory, turn on demand generation, and you start getting leads — typically within the first week.
Cody
Cody — Founder, LeadPortal
Limited spots per territory
Ready to fill
your pipeline?
Check your states — we'll show you real demand in your licensed states and what an exclusive pipeline looks like for your footprint.
Check my statesNo commitment · Free states check · Founder-direct call
Questions
Everything you want to ask up front.
What states do you operate in?
We generate leads in any state where you hold an active insurance license. You tell us your states, we confirm demand volume, and we restrict all leads to your licensed footprint — no leads outside it, ever.
What does a lead actually look like?
You get the homeowner's name, phone number, state, estimated loan amount, and how recently they closed on their mortgage. Every lead has opted in and confirmed their number via SMS before it reaches you.
Is there a contract?
No. You can pause or cancel anytime. There's no setup fee, no monthly minimum, and no lock-in. If a lead comes in wrong, text Cody and we make it right.
How fast do leads come in?
Volume depends on your territory and licensed states. Most agents see their first leads within the first week after their territory is activated. We'll give you a realistic estimate on your states-availability call before you commit to anything.
What makes these "exclusive"?
Exclusive means one agent gets the lead — period. We'll never send the same homeowner to another agent in your territory. The moment you claim your states, those leads are yours alone.
I'm captive with a carrier. Can I still use this?
Only if you're also independently licensed to write MPI outside your captive carrier. We generate unbranded leads — you're responsible for placing them with a carrier you can write. If you can only write through your captive, this isn't a fit.
What if I'm not licensed in enough states?
The more states you're licensed in, the more volume we can send. On your states-availability call we'll look at your footprint and be straight with you on what to expect. Some agents expand their license states specifically to increase lead volume — we can advise on where demand is strongest.
How does pricing work?
Simple: you only pay per lead. No ad spend on your card, no retainers, no setup fees, no monthly minimums — we fund the marketing ourselves. The exact per-lead price depends on your territory and volume, and we go over it on your states-availability call. The math on MPI commissions makes per-lead pricing look very small by comparison.